Fashion Style Advice

We all know fashion weeks, such as Paris Fashion Week, Milan Fashion Week, London Fashion Week, New York Fashion Week and Japan Fashion Week in Tokyo, are conducted all through the fashion industry. However, there are fashion weeks held by many countries and cultures are not as well-known all over the world as in their particular region of the world. Their scales may not as large as those of the famous fashion weeks, and they raise fund within their own countries and in their own way to support their own fashion weeks. They show fashions designed by their own already well-known fashion designers.

Speaking of fashion brands, Armani, Gucci, Prada and so on will float in our mind. The reason why these names are so well-known is that they hire some of the most talented designers to create new and fresh designs. Nowadays more and more ethnic fashion designers attract people’s attention due to their own ethnic flair and culture, which give people a kind of different feeling. There are many different types of ethnic and cultural fashions to be discovered. The internet makes it easier to connect with other designers’ worldwide. This has allowed other ethnic fashion designers to enter the main stream fashion industry and compete for recognition throughout the world. You would be surprised at finding out how much talent and creative ethnic fashion designers there is. Some of ethnic fashion designers have managed to combine top fashion with cultural and ethnical fashion. Also, depending on what country you are in or from will dictate the type of fashion for that region. But all over the world every culture has a part that holds onto the trendsetter styles, luxury styles, and the haute couture as well as pop culture, hip hop and urban styles. We must remember that there are many ethnic fashion designers around the world well known in their own countries. This makes them great candidates for Ethnic Beauty fashion profiles. This will allow you the reader and visitors to become more aware of the real ethnic fashions available to you. Sometime we will focus on the ethnic fashion styles and others will be the ethnic focusing on ethnic fashion designers.

What really excite people about ethnic fashions are the colors, fabrics used, detailing and stitching, patterns and designs. Creativity also plays a big role. Many people are planning to buy their own ethnic items. Online ethnic fashion store has been designed to make buying ethnic clothing and ethnic jewelry a pleasurable and effortless shopping experience.

During her London fashion week show in February 2003, Katherine Hamnett, the award winning British designer. sent models up the catwalk in T-shirts that read No War, Blair Out. Get Ethical found out more about her fashion crusade…

How are you involved in ethical fashion?

I have always been an environmentalist and with three children, I am naturally concerned about their future. Relating to fashion, I think it really started in 1990 when I commissioned some research on the impact of the clothing and textiles business on the environment. I was horrified at what I found. The first issue was that there are 10 thousand deaths every year due to conventional cotton agriculture, mostly from pesticide poisoning. It was a real shock, because we designers thought we weren?t doing any actual damage using natural crops when actually we were having this colossal impact.

I did a talk in New York telling people involved in the clothing industry about this. I think that was the start of the whole organic cotton trend. It took many directions including the whole eco-look, which became ugly and unaffordable. People don?t like clothes that look like charity.

I?ve carried on the research and the picture now is even blacker. You cant separate agriculture from the clothing and textile industry, just like you cant separate gold mining from the jewellery industry. The clothing and textiles industry is probably the third or fourth largest industry in the world; add that to the agricultural industry (cotton and sheep farming for example) then there is a huge impact on the environment.

How do you tie these issues into your designs?

First of all you have to research all of your raw materials and be responsible. You have to look at what impact the material has on the environment. There are also wider implications such as the slave labour involved in the clothing industry. You have to support fair labour.

Organic natural fibres are the obvious choice for designers, where do man- made fibres fit into ethical design?

There are certain things that I think you have to avoid. I avoid viscose because, although you obtain eco certification on it, the actual process is carried out in the Third World using vast amounts of sulphuric acid, which is then dumped into the environment causing massive pollution in countries such as India and Mexico. You really have to do your homework.

What we need is a website with a global directory of sustainable materials, traditional skills, sustainable processing? even for buttons. A site that does it all and is readily available. It would be a very useful tool for the industry.

It seems that you get very involved as an individual outside of your designs.

Yes, at the moment I am involved in a project with the Intermediate Technology Development Group and the Royal College of Art, setting up a PhD research project to do with something called a widget. It boils sea water with solar energy to produce fresh water and electricity. This has got fantastic potential for drinking water and irrigation. You have to think that at the bottom of the supply chain there are people dying of pesticide poisoning, so by providing clean drinking water you give something back. And if you take a long-term view of the clothing and textiles industry, you have to protect the supplies of raw materials. I think you have to treat the whole process holistically.

How do feel about the way UK design colleges deal with ethics?

I don?t think they do it hard enough. I think you have to teach people to design responsibly. As a designer everything that you produce is man made and its your responsibility as a human being to make sure that what you are doing isnt going to mess things up further. Right now the planet’s dying and its dying fast.

How do you balance a profitable business with ethical issues?

You have to try very hard and you must be competitive. There is no pity in the market. It’s much easier to be a slob, we could all be slobs and use anything, fur, PVC? you name it. But who said designing was meant to be easy.

How can the average consumer support the move towards cleaner clothes?

I think they should be asking questions, asking: what is it made out of? is it certified organic? Also consumers should ask where it?s made. You need to avoid places that dont have good labour laws.

Most ethical fashion companies seem to be setting up on the web. Why isnt there more availability on the high street?

Mail order is good and its cheaper. The web is good, you have your independence and I think that is very important. You find companies involved with huge conglomerates can have their hands tied on environmental issues. Its very hard to separate the environment from politics and you will find that the slightest whisper of any political implication and any company which has a backer won?t be allowed to do anything. Their backers will silence them, because the conventional business wisdom is that you shut up about such things and get on with it.

How can ethical fashion become more competitively priced?

I think what is needed is to go along the same lines as organic food to achieve that level of cool chic. We need to give organic clothing a gourmet market; it needs to be seen as an affordable luxury.

Organic fabric is available. It is cheap. Sixty per cent of a farmers expense is agrochemicals so farming organically is actually cheaper. However, theres all these agents jumping on the eco-bandwagon and adding extra amounts, like a dollar per pound, onto the organic cotton prices. There are farmers in Zimbabwe who are growing cotton organically although they haven?t got a market for it and they are selling it to the conventional cotton mills. They are growing it organically because its cheaper. We can get there!

London Fashion Week gears up for September 2009 – The pressure is already building for Spring /Summer collections to be ready for what could be a make or break show. Leading fashion retailers understand that despite the downturn there is a group that are hard core customers and who will always shop for new and exciting clothes. Regularly refreshing window displays with new content is just one of the ways that retailers can continue to attract buying customers.

Provisional dates for London Fashion Week are 18th – 22nd September and the venue is Somerset House off the Strand, a truly beautiful setting that will complement the vibrant fashions on the catwalk.

Following New York Fashion Week and ahead of Milan and Paris fashion weeks, the London Fashion Week is a biannual event that is a must-see for the fashion industry. Trade and Press jostle for positions to both enjoy and discover the latest innovations and fashions that will adorn top fashion stores or disappear with barely a trace.

Organised by the British Fashion Council, London Fashion Week is the premier event for British designers looking to promote their designs to a worldwide audience. Various schemes are in place to financially support the brightest young talents to enable the best to exhibit on a level catwalk with the world’s leading fashion houses.

BFC New Generation is a scheme that is sponsored by Top Shop and supports young designers exhibiting during London Fashion Week. Estethica is sponsored by Monsoon and supports collections that are based on ethical, or ecological, or organic principles. Fashion Forward is sponsored by Westfield London and supports British designers who have already made their mark during London Fashion Week. It is a scheme that has helped several of the UK’s top designers get established.

People wishing to attend specific catwalk shows outside of Trade and Press can do so at the discretion of individual designers. During the week, more than 200 British and international fashion and accessory designers will be exhibiting work which will have been kept under wraps right up until the day of the show.

Following London Fashion Week is London Fashion Weekend which is an extremely popular event where anyone who loves clothes and haute couture can get up close and personal with top fashion labels and buy clothes for slimmed down prices. During the event, fashion and beauty experts are on hand to give advice.