Fashion Style Advice

Look fashion magazine has created a unique pop-up ethical Fashion Swap boutique near Carnaby St – London’s legendary heart of fashion. 

In a first for any UK fashion magazine, Look’s inaugural Fashion Swap event will take over a boutique at 65-67 Broadwick St –– across the weekend of Saturday 31st January and Sunday 1st February 2009. 

Entry to this event is completely free with Look Swap points. Look readers simply need to donate up to 10 items of clothing, shoes and bags at a number of locations across London during the weekend of 24th and 25th January, in exchange for points to ’spend’ at the Look Fashion Swap on Saturday 31st January and Sunday 1st February 2009. 

The exclusive event, in support of Jo’s Trust Fighting Cervical Cancer, will also include star-studded donations from a raft of Look’s favourite fashionistas, including Alexandra Burke, Fearne Cotton, Gwen Stefani, Lisa Snowdon and Peaches Geldof. Retailers including Ted Baker, Mango, Office, Warehouse, Dune, Oasis and New Look have also donated items for the Fashion Swap. 

Look senior marketing manager Tara Steadman says: “Everyone knows that every penny counts right now and we’re very excited to be launching the very first free Look Fashion Swap event. No other UK fashion magazine has ever set up shop in the heart of London’s fashion district for such a unique, ethical and cost-saving proposition. We’ve had great support from celebrities and fashion brands alike – and Look readers are just going to love it!” 

The Look Fashion Swap is being promoted in-magazine and online at www.look.co.uk/lookfashionswap – where fashion lovers can find out more details on the points system, drop off schedule and top fashion swap tips from the Look fashion team. 

Look publishing director Julie Lavington adds:”Look is the biggest fashion weekly in the UK and the Fashion Swap completely taps into our readers’ love of fashion, their sense of fun and eye for a bargain!” 

A limited edition Look canvas bag will be available for a £2 donation to Jo’s Trust.