Fashion Style Advice

Steve McMains asked:

Many small business owners think that they should not invest on magazine advertisement. They would rather spend same amount of money to advertise on a newspaper for a few days or weeks. Many small business owners state that, they do not like magazine advertisement because they are costly and they are often far from the penetration level of a newspaper. Are they taking a correct decision? Let us find out.

There is a basic difference between newspaper advertisement and magazine advertisement apart from pricing issues. The advertisement that you publish in a newspaper become stale the next day. There is a new newspaper to replace the new one. To add to this, people are more interested to read news in a newspaper. They often skip the advertisement and go straight to their desired page. Out of habit, people know what to find and where to find that.

In case of a magazine, the situation is different. A magazine got better longevity than a newspaper.  You normally carry a magazine for at least a week, until the new issue arrives. To add to this, magazine stories normally carry some editorial value. This further adds to the reasons to keep the magazine for a longer period. Thus, as long as the magazine survives in the rack, your advertisement lives.

There is another big difference between magazine advertisement and newspaper advertisement. People have different reasons to read them. A magazine reader normally keeps it to read in spare time. The same reader will hurry through the newspaper to get the headlines as fast as possible. The readers know very well, what they can expect from a newspaper and a magazine.

Now, as a small business owner you must ask yourself if the magazine is good enough for you or not. As I stated above, many small business owners think that the penetration level of magazine ads is much less than newspaper ads. However, you also need to consider another very important factor here. The success of an advertisement campaign does not depend on the number of people the medium can reach. The success depends on the quality of the market. If your advertisement does not reach the target market via the right medium, it will only increase the wastage amount.

For example, what is the best advertising medium for you if you are a boutique owner in your locality! If your target market is only local people, there is hardly any need to advertise on newspaper or magazine. On the contrary, you should try other medium like banners or word-of-mouth advertisement to promote your shop.  Nevertheless, what will you do if you want to target women (age group 35 to 45; irrespective of gross household income) in your city who wants to keep track fashion changes? Find out if they read any particular fashion magazine and advertise there. Another reason to advertise in a local fashion magazine to attract local clients for similar businesses is that, your product is not something of immediate need.

Similarly, if a plumber wants to advertise his or her service, local telephone directory is a good and cost effective solution.

The main issue is that, before you abandon a media, think about the return on investment.

Lisa James asked:

Women’s Magazines like most other magazine genres have experienced a decline in both newsstand and subscription sales. Though magazines focusing on women such as Cosmopolitan, Glamour, Elle, etc. have name recognition, this is not necessarily translating into sales.

Many of the magazines for women are similar in content, and fail to give prospective and current readers what they want. Magazines should be timely, and reflect the tastes and interests of their readers; something popular women’s magazines are obviously failing to do.

It can be disappointing to make the decision to discontinue a subscription to what was once was a favorite magazine, but can be necessary when the editorial focus changes, or fails to make necessary changes in order to retain their readership.

Women’s Magazines are not a lost cause, and can of course bounce back. Publishers and editors should think about what the average modern women is, and then creating a publication specific to her should not be a problem. Just in case, they happen to be stuck, below is list of tips for updating women’s magazines.

Reports and Investigative Stories Relative to Women

While women care about fashion and accessories, and most of us care a little too much about the personal lives of our favorite celebrities there is definitely a place for timely relevant issues. Unfortunately, women’s magazines can often provide a rather shallow perspective of what they believe interest women.

Feature reports about diseases that are affecting women, fertility issues, career stories and advice would be a welcome change. Current statistics suggest that more women are entering college than men. The smart intelligent women of today should be treated accordingly, and articles on wearing a round toe in a pointy toe season will not garner much interest in the long term and potentially turn off readers.

Put Real Women on the Cover

Popular actresses such as Jennifer Anniston, and Nicole Kidman featured on magazine covers undoubtedly sell issues, but so would women in the top of their fields in other industries. The successful women of today are running multi-million dollar corporations, but most of them are not known outside of the business world.

These fantastic women can serve as an inspiration to women who are looking to have it all, a family and career. In addition, featuring women from different cultures and walks of life is just a reflection of women in society. Not all women can make a connection to the size zero waif like actresses and models. However, they may be able to see themselves in extraordinary teachers, doctors, lawyers, stay at home moms and actresses. Women’s magazine should be for everyone woman, not just one type of woman.

Promote Realistic Body Images

The average woman is a size 14. The clothes featured in most women and fashion magazines are for women of a much smaller size. The idea that women cannot be stylish and beautiful if they are not as thin as a model promotes a very unhealthy body image. In most instances these body types and sizes are unattainable and those trying to conform to this standard can resort to unsafe measures.

Featuring clothes in all sizes is essential, especially since the target audience is women with a myriad of dress sizes. The plus size women would appreciate seeing clothes just for them that are fun, stylish and up to date corresponding with today’s trends.

While the sales trends for women’s magazine will not reverse overnight, addressing the needs of today’s woman will definitely result in increases over time. A devoted readership will develop from consumers who feel an affinity and desire to be faithful to a publication that is true to their wants and needs.

himfryang asked:

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Vermont Academy

Location

Saxtons River, VT, USA

Information

Type

Private Boarding/Day

Religious affiliation

None

Head of School

James Mooney

Faculty

approx. 50

Enrollment

approx. 230

Average class size

10

Campus

Rural

Color(s)

Orange Black

mascot = Wildcat

Website

http://www.vermontacademy.org

Vermont Academy (also called VA) is an American coeducational boarding/day school and college preparatory school for grades nine through twelve and also offers acceptance for students seeking a post-graduate year. Founded in 1876, it is located in Saxtons River, Vermont. The school is coeducational, and college-preparatory, with a 515-acre campus. There are 228 students from 30 states and 12 countries (46 international students – 20%).

History

The school was founded in 1876.[citation needed]

In 1934 with the school teetering on the edge of bankruptcy, Dartmouth College president Ernest Martin Hopkins recommended a fellow Dartmouth graduate for the job of headmaster of Vermont Academy. Laurence G. Leavitt was headmaster for 25 years, during which time he doubled enrollment, retired the school’s debt and made many improvements to the school’s campus.

Academics

7:1 student-teacher ratio

Honors and advanced level classes: AP exam tutorials

Science Center: Classes include advanced biology, biochemistry, kinesiology

Foreign Languages: French and Spanish (5 levels)

Learning Skills Center: Available to all students, 6 full-time faculty members

Advisor Meetings: 6 advisees per advisor; four meetings per week

School accreditations: NEASC, NAIS, TABS, ISANNE, AISNE[clarification needed]

Athletics and Outdoor Activities

The school offers 19 interscholastic sporting activities: Alpine Skiing , Basketball , Dance , Football , Golf , Lacrosse , Nordic Skiing , Snowboarding , Softball , Track and Field , Baseball , Cross Country , Equestrian , Freestyle Skiing , Ice Hockey , Mountain Biking , Ski Jumping , Soccer , and Tennis.

5 playing fields and 2 practice fields

Skating Rink, with its artificial ice-making and maintenance system, and recently refurbished locker rooms

6 tennis courts(”composition” courts, newly resurfaced)

13-station Ropes Course

20kilometres (12mi) of trails (for cross-country running and skiing, snowshoeing, and walks)

Alpine skiing/snowboarding off campus

77 Winter Sports Park, complete with snowmaking, three different sized ski jumps, a modest ski slope, lighting, and a grooming machine.

Horseback Riding Program off campus

Outdoor Challenge (hiking, rock-climbing, kayaking, canoeing, camping)

The school belongs to the New England Preparatory School Athletic Council.

There has been a rivalry between the school and the other New England preparatory schools, especially with its close neighbor, Kimball Union Academy.

Studio and Performing Arts

Theater productions( 2-3 per year, plus cabarets and coffee houses)

Music (theory & composition, jazz & guitar bands, vocal ensemble, and music lessons)

Dance (winter and spring intensives: ballet, jazz, tap, hip hop, and kick-boxing)

Studio Art ( painting, drawing, pottery, 3-D art, portfolio development) Filmmaking, Photography

Buildings

A 350-Seat Performing Arts Center built in 2008. A wireless technology with HP Tablet PCs purchased in 2008. A dance studio with Harlequin hard-wood sprung floor built in 2008. A fitness center and locker rooms in renovated gym built in 2008. An observatory with high-powered telescope built in 2008. There are separate dormitories for boys and girls. There is space for 20 girls and 111 boys. There is a Winter Snow Park on campus for skiing, snowboarding, and jumping which was built in 2008.

Notable Alumni

John Barrett 1885, United States Diplomat.

Christopher A. Sinclair 1967, retired chairman and CEO of Pepsi-Cola.

Paul Harris 1888, founder, Rotary International.

Russell W. Porter 1891, Arctic explorer and a founder of amateur telescope making in America.

Archibald Query 1900, inventor of Marshmallow creme

Samuel B. Pettengill 1904, United States Congressman.

Anthony ‘Joe’ Perry 1969, lead guitarist, Aerosmith.

John Henry Williams 1989, son who froze baseball legend Ted Williams’ body.

Mark W. Smith, 1987, New York Times Best-Selling Author and prominent attorney

References

^ Laurence G. Leavitt, A Remembrance, Dartmouth College, dartmouth.edu

External links

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Catherine Olivia asked:

The world of fashion design encompasses more than design. If you love the world of fashion and want to make your mark on it there are many other ways to do it other than to become the next Vera Wang.

Fashion design schools offer courses in fashion and retail management, fashion merchandising and fashion marketing.

If you can’t design fashion but have an eye for putting the look together and knowing intuitively what the next “hot” look will be, perhaps you’d want to look into a fashion design school with an eye towards becoming a fashion purchasing manager in the retail sector.

Every big department store such as Nieman Marcus and Saks has fashion buyers. Everything that is in a department store that is offered for sale was picked out by a buyer.

These fashion purchasing managers or fashion buyers choose and buy the products that are sold in retail stores. Imagine for a moment attending the latest fashion shows in the US and Europe. Seeing first hand the latest fashion offerings of the big name couture design houses such as Lauren, Dior, Gaultier, or the ready-to-wear collections of Balenciaga and Herrera.

Don’t think for one minute that the life of a fashion buyer or fashion purchasing agent is all glitz and glamour and hobnobbing. A fashion buyer must have a solid education and expertise in sales and store management.

Fashion buyers are usually graduates of a fashion design school and are hand selected by stores such as JC Penny to enter their training programs. They need a bachelor’s degree in marketing and merchandising. Some stores require that a buyer hold an MBA.

There is a hierarchy that is followed in fashion buying. Generally stores will hire new employees as junior buyers to help associate buyers. A fashion buyer usually starts out responsible for one or two different fashion brands. It may take years of experience before associate buyers become senior fashion buyers.

Fashion Buyers must be able to develop strong working relationships with manufacturers reps. They must be able to negotiate prices and be able to communicate with a wide variety of people. Strong work ethic and a positive attitude are also required.

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(Redirected from Temple of the Tooth)

Coordinates: 717?38?N 8038?19?E? / ?7.29389 80.63861? / 7.29389; 80.63861

Outside view of the Temple

The Sri Dalada Maligawa or The Temple of the Sacred Tooth Relic is a temple in the city of Kandy in Sri Lanka. It was built within the royal palace complex which houses a relic of Buddha, a tooth, which is venerated by Buddhists. The relic has played an important role in the local politics since ancient times, it’s believed that whoever holds the relic holds the governance of the country, which caused the ancient kings to protect it with great effort. Kandy was the capital of the Sinhalese kings.

Kings from 1592 to 1815, fortified the terrain of the mountains and made difficult to approach Kandy. The city is a world heritage site declared by UNESCO, in part due to the temple.

Monks of the two chapters of Malwatte and Asgiriya conduct daily ritual worship in the inner chamber of the temple, in annual rotation. They conduct these services three times a day: at dawn, at noon and in the evening.

On Wednesdays there is a symbolic bathing of the Sacred Relic with an herbal preparation made from scented water and flagrant flowers, called Nanumura Mangallaya. This holy water is believed to contain healing powers and is distributed among those present.

The Temple has sustained damage from multiple bombings by terrorists in the past. The first deadly attack was carried out by JVP (Janatha Vimukthy Peramuna), a Singhalese Buddhists terrorist outfit which has now entered into parliamentary politics, split into JVP and NFF, in the late 1980s. On January 25, 1998, Liberation Tigers of Tamil Eelam (LTTE) terrorists carried out a deadly suicide attack inside the temple, killing 8 civilians and leaving 25 others injured, as well as significant damage to the temple structure. Fortunately, the temple has been fully restored each time.

Ceremonies

The tooth sanctuary

The worship of corporeal remains of the Buddha, as recorded in the Mahaparinibbana Sutta (the Record of the Demise of the Buddha), was sanctioned by the Buddha himself on the verge of his passing away. The Buddha declared that four noble persons are worthy of their bodily remains being enshrined and honored, the Buddha, the Personal Buddhas (Pacceka Buddhas), the Arahanths (Buddha’s disciples) and the Universal Monarchs (Cakkavatti kings). The bodily remains of the Buddha, after their distribution among various states, were enshrined in the funerary mounds known as stupa. However, the four canine Teeth were said to have been separately enshrined and worshipped. The right canine was worshipped in the heavenly domain of the king of gods, Sakra, while another was worshipped by the king of Gandhara in modern Pakistan. The third was taken away by the N?gas and worshipped in a golden shrine room. The fourth, the left canine was removed from the funerary ashes by a monk and was handed over to the king of Kalinga in Eastern India, as recorded in the Digha Nikaya.

Thenceforth, the Tooth relic of the Kalinga became an object of great veneration by generations of Kalinga kings until it earned the wrath of brahmanical followers, and consequently several attempts were made to destroy the relic by fanatical rulers. Yet the Tooth relic was miraculously saved from such atrocities, which caused the kings of other states attempted to possess the Tooth relic for personal veneration. Thus, from the beginning, the Tooth relic came to be considered as an important symbol of veneration. The last Indian ruler to possess the Tooth relic was Guhasiva of Kalinga (c.4th century AD).

Arrival of the Sacred Tooth Relic in Sri Lanka

The final attempt made by a neighboring state to make war with Guhasiva for the possession of the Tooth relic caused this venerated relic to leave the Indian shores. By this time, Buddhism was well rooted in Sri Lanka, and the island rulers maintained close relations with the Indian states that fostered Buddhism. For this reason the Kalinga ruler, in imminent danger of losing in battle, decided to send the Tooth relic to the Sri Lankan king whose ascendants were from Kalinga, the present Orissa.

Danta and Hemamala, dressed as pilgrims, secretly transporting the relic in Hemamala’s hair from India to Sri Lanka.

After about eight centuries of its existence in India, the Tooth relic was secretly taken away by Danta and Hemamala, said to be the son-in-law and daughter of Guhasiva. The literary works like Dathavamsa, Daladasirita and the chronicle Mahavamsa, record many and varied vicissitudes that the couple went through en route to Sri Lanka in…(and so on) To get More information , you can visit some products about crane spare parts, DVD And Discs, . The DIN welding liner(pipe fittings,stainless steel union,stainless steel pipe fittings,forged pipe fittings, sanitary pipe fittings products should be show more here!

gunty asked:

Among the earliest research journals was the Philosophical Transactions of the Royal Society in the 17th century. At that time, the act of publishing academic inquiry was controversial, and widely ridiculed. It was not at all unusual for a new discovery to be announced as an anagram, reserving priority for the discoverer,

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but indecipherable for anyone not in on the secret: both Isaac Newton and Leibniz used this approach. However, this method did not work well. Robert K. Merton, a sociologist, found that 92% of cases of simultaneous discovery in the 17th century ended in dispute. The number of disputes dropped to 72% in the 18th century, 59% by the latter half of the 19th century,

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and 33% by the first half of the 20th century. The decline in contested claims for priority in research discoveries can be credited to the increasing acceptance of the publication of papers in modern academic journals.

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The Royal Society was steadfast in its not yet popular belief that science could only move forward through a transparent and open exchange of ideas backed by experimental evidence.

[edit] Publishers and business aspects

In the 1960s and 1970s, commercial publishers began to selectively acquire “top-quality” journals which were previously published by nonprofit academic societies. Due to the inelastic demand for these journals, the commercial publishers lost little of the market when they raised the prices significantly. Although there are over 2,000 publishers, three for-profit companies (Reed Elsevier, Springer Science+Business Media, and John Wiley & Sons) account for 42% of articles published. What data is available indicates that these companies have high profit margins, especially compared to the smaller publishers which likely operate with low margins.[1] These factors have contributed to the “serials crisis” – from 1986-2005, the number of serials purchased has increased an average of 1.9% per year while total expenditures on serials has increased 7.6% per year.[2]

Unlike most industries, in academic publishing the two most important inputs are provided “virtually free of charge”.[1] These are the articles and the peer review process. Publishers argue that they add value to the publishing process through support to the peer review group, including stipends, as well as through typesetting, printing, and web publishing. Investment analysts, however, have been skeptical of the value added by for-profit publishers, as exemplified by a 2005 Deutsche Bank analysis which stated that “we believe the publisher adds relatively little value to the publishing process”.[1]

[edit] Crisis

A crisis in academic publishing is “widely perceived”;[3] the apparent crisis has to do with the combined pressure of budget cuts at universities and increased costs for journals (the serials crisis). The university budget cuts have reduced library budgets and reduced subsidies to university-affiliated publishers. The humanities discipline has been particularly affected by the pressure on university publishers, which are less able to publish monographs when libraries can’t afford to purchase the monographs. For example, the ARL found that in “1986, libraries spent 44% of their budgets on books compared with 56% on journals; twelve years later, the ratio had skewed to 28% and 72%”.[3] Meanwhile, monographs are increasingly expected for tenure in the humanities